One of our first projects that we did on 99designs. The brief was clear, the prize was fair and the client was giving feedback regularly... We didnt win... But we still like the logo. :)
The first thing we thought when we pronounced the name of the company was that it would be cool to make a symbol that could be written easely with a spray or something like that- you know, the usual skate kids stuff. It turned out that every word could be represented by a number or symbol: 3 - free, 4 - for and ∞ - all.