A humanitarian foundation, founded by Novak Djokovic in 2007. We were asked to participate in a closed type of contest and had a day to come up with a design proposal.
The Foundation focuses on children who do not have conditions for primary education, so the idea was to show what a child without education is missing. Scrapbook style elements with childish doodles and bright colours were a logical choice, but it was very important not to make it look unserious. The main goal was to present the problem and explain the mission in a simple and easy to follow manner.